Your marketing is you.
That's the problem.
You have the clients, the team, and the revenue. What you don't have is a marketing system that works when you're not working. I build that — AI-powered infrastructure that runs your marketing, grows your list, and sells your offers while you're busy doing literally anything else.
Join the NewsletterYou're not burnt out because you work too hard. You're burnt out because you're manually doing the same things that should have been automated two years ago.
You have a team. You have revenue. You have an audience that trusts you. And you're still the one writing every email, posting every piece of content, and pushing every single launch from scratch. That's not a people problem. That's a systems problem.
Every launch starts from scratch
You write the emails, build the posts, follow up manually, then collapse after it's over. There's no evergreen engine warming your audience between launches. No automation picking up where you left off. Just you, rebuilding the same machine every time.
Your email list is getting colder every week
You have subscribers who said yes. You're barely talking to them. No welcome sequence that actually converts. No nurture flow that moves people toward buying. No automation following up with the ones who almost bought but didn't. Just a list, sitting there, cooling off.
Your content stops when you stop
Good week? Your content is great. Rough week? Your audience doesn't hear from you. Your visibility is completely dependent on your capacity — and some weeks, there's nothing left. A business that goes quiet when you're busy isn't a business. It's a liability.
You might be exactly who I'm here for.
My clients are established founders — not beginners, not just starting out. They've already done the hard work of building a real business. What they don't have yet is the infrastructure to make it run without them.
Check off the ones that land:
- ✓You've been in business 3+ years and still don't have an email sequence that reliably nurtures and converts.
- ✓You're about to hire a marketing coordinator when what you actually need is infrastructure — not more hands on deck.
- ✓You have a team spending too much time on tasks that could be automated — and not enough time on the work that actually grows the business.
- ✓You've outsourced content before and it never sounded like you — so you went back to doing it yourself.
- ✓You know what marketing automation is and you want it. You just haven't had time to build it.
- ✓Your clients get a premium, white-glove experience. Your marketing backend doesn't match.
- ✓Your business would survive two weeks without you — your marketing wouldn't.
This is not for you if...
I'd rather be upfront now than waste your time — or mine.
- You're still building your first offer or working toward your first consistent revenue. There's not enough in place to systematize yet. Join the newsletter, get the foundation right, and come back when you're ready.
- You want to hand off the thinking along with the execution. I build the infrastructure — but you still run the business. This is a partnership, not a handoff.
- You need fast results on a minimal budget. What I build is infrastructure — it compounds, it lasts, and it gets more valuable over time. It's not a quick fix. It's a permanent one.
I don't just consult on systems. I build them — and I use them myself.
I'm Tina Lopez — Chicago-based marketing automation consultant, Zapier Solutions Partner, and full-time entrepreneur who has spent years studying what separates businesses that scale from businesses that stall. The answer is almost always the same: one group has systems. The other has people doing everything manually.
I built my own content engine that produces 12+ pieces a week without me creating a single post from scratch. I built email automations that nurture and sell while I'm focused on client work. I built the infrastructure first — and it's that infrastructure that gave me the freedom to run a business I actually love.
Now I build that same infrastructure for established female founders — coaches, consultants, and agency owners — who are generating real revenue but whose teams are buried in execution instead of strategy. I come in, audit what's there, architect what's missing, and build it out completely.
You get the full build — documented, handed over, and yours to own. Not a subscription to me. Infrastructure your team can actually run.
This is what the other side looks like.
Not in theory. In practice, inside businesses that look exactly like yours — once the infrastructure is actually built.
- —Content only goes out when you have time to create it
- —Every launch feels like starting from scratch
- —New subscribers get a welcome email — maybe
- —You have to be online for your business to feel alive
- —Your team has a list of tasks. Nobody has a system.
- —You know you should be automating this. You just haven't.
- —Taking a week off means falling a week behind
- ✓12+ pieces of content go out every week without you touching them
- ✓Your evergreen funnel is always warm, always working between launches
- ✓New subscribers enter a nurture sequence that sells while they read
- ✓You take a week off. The emails still go. The content still posts.
- ✓Your team executes inside a system with clear inputs and outputs
- ✓The machine is running. You focus on your clients.
- ✓You stop being the bottleneck in your own marketing
Three ways in. One outcome: a business that runs without you carrying it.
Whether you need me embedded on your team, a specific system built, or you want to learn to build it yourself — there's an entry point that fits where you are right now.
I embed on your team for 3–6 months.
This is the full engagement. I come in as your fractional AI and automation architect — auditing your existing workflows, mapping what's missing, and building the systems your team needs to stop spending time on manual execution and start focusing on what actually moves the business forward.
I work inside your tools, with your team. By the time I'm done, your marketing runs without constant intervention.
Best for: Founders with an established team who are ready to stop scaling people and start scaling systemsOne project. Built completely. Handed over running.
You have a specific problem — a content system that doesn't exist, an email backend that's never worked right, a lead nurture flow that's been on your to-do list for two years. I build the solution from scratch: scoped, architected, implemented inside your tools, and fully documented.
Fixed-scope projects, not open-ended retainers. Optional monthly maintenance available after the build.
Best for: Founders who have one clear gap they need built — without committing to a long engagementAutomations Lab — build it yourself, step by step.
If you'd rather learn to build it than have it built for you, Automations Lab is where you start. It's my hands-on course that walks you through building real automation systems inside your own business — the same frameworks I use with retainer clients.
No theory without the how-to. No framework without the build. Just the real system, taught the way I'd build it for you.
Explore Automations Lab →Real clients. Real results. Real words.
Five stars across the board — here's a sample.
"I cannot recommend Tina Lopez highly enough. I hired her to build a video content automation system, and she delivered beyond my expectations. What impressed me most was her thoughtful approach and the seamless handover process. She created detailed video recordings explaining exactly how to manage the system, which made it incredibly easy for me to take over. When we needed adjustments, she was responsive and very patient. The automation works perfectly and is a testament to her skill and dedication."
"Tina Lopez is brilliant! She offers no-fluff, non-hypey, real business-building advice and systems that will help you generate profits, not just busyness. If you're not connected to her and benefiting from her wisdom, what are you waiting for? Get Tina in your inbox TODAY."
"Every week, this email actually gives me something useful. Not just 'motivational' quotes or recycled advice — real, actionable stuff. How to grow my email list without being chained to social. How to automate my content without feeling overwhelmed. It's one of the few emails I actually look forward to opening."
"Tina's course walked me through step by step — and she gave me customized help because I use a different system than she teaches for. I tested my automated newsletter this morning and it did EXACTLY what I wanted. No more stressing. Now I KNOW it goes out with updated content every single week."
"This course is an absolute bargain. Tina does a great job explaining the small details, and it's so easy to implement. Seeing the big picture — the way Tina runs her content database and automation process — gave me so many 'aha!' moments. I already started adding my own tweaks."
"I look forward to Tina's newsletter — it's one of the few I still read and refer back to all week. New tools, best practices, platform changes. I learn something every single edition. Highly recommend subscribing and ACTUALLY READING it."
"I've been in the online business world for over a decade and Tina has a genuinely fresh approach — it helps me see things from a different angle. I've bookmarked so much of her content to get back to because it is fresh and therefore refreshing to see in this space."
The newsletter built for founders who are tired of reading newsletters.
Every week I send you the real stuff — AI tools I've actually tested, automation workflows you can steal and implement, and honest takes on what's working right now in content and marketing. Not motivational filler. The stuff that actually moves your business forward.
- Automation workflows you can implement this week
- AI tool breakdowns (I test them so you don't have to)
- Grow your email list without living on social media
- Behind-the-scenes of what I'm building for clients
- Content systems that run without you showing up
- Collab opportunities and resources for founders at your level
I take on a small number of retainer clients. Here's how I decide.
I'm not running an agency. I'm not handing your project to a junior team member. When you hire me, you get me — which means I keep my client roster small on purpose.
The right client is generating real revenue, has a clear offer and an established audience, and knows exactly what their backend is missing. They're ready to invest in infrastructure, not just another strategy session that goes nowhere.
They're also honest about what they don't have time to build themselves — and they're done pretending that adding more manual tasks to the pile is going to fix it.
If that's you, apply below. I'll review your application personally and reach out if it's the right fit.
How it works
Simple process. No surprises.
- 1ApplyA short application so I understand your business, your goals, and what your backend looks like right now.
- 2Discovery callWe map your current setup, your offer stack, and what automation would move the needle fastest for your specific business.
- 3I build itYour system gets built, tested, and documented inside your tools. You see every piece of it as it goes in.
- 4You own it completelyFull handover with training. Your team can run it. Your marketing works. You stop being the bottleneck.
Pick your entry point.
Both lead somewhere worth going.
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